Kevin is the Director of Sales at one of the prominent MLB stadiums. Kevin wants to offer the fans 21st century hospitality and drive further revenue using Smart Retail contextual services.
Kevin creates a Campaign for the loyal fans who have attended many games despite the teams’ patchy performance with 3 match-day tickets to the World Series in Missouri!
Kevin decides to Group the fans that frequent the stadium and also use the team app at least once every week throughout the season.
Matthew, who deservedly falls into the frequent fans Group, is heading to the stadium to support his team in a must-win game against their fierce rivals.
Kevin also wants to add a personal touch to every fan having the team app. He sets up a VZone at the entrance to contextually engage with the fans as they enter the stadium.
Just like thousands of loyal fans, Matthew receives a contextual welcome message thanking him for his support while encouraging him to tweet his score predictions with the teams hashtag. Matthew has no idea of what is in store for him.
Some of the tweets are displayed on the stadium billboard creating a social media trend. This way, fans contribute to the stadium experience and feel like an integral part of the team.
At the 7th inning stretch, Matthew heads to the concession stand to grab a few snacks. Kevin has setup VZones around the area that deliver messages to fans crossing the zone offering 20% off team merchandise.
Matthew has been collecting every away jersey since he started attending these games as a boy. He is delighted with the 20% discount and buys it. Kevin is happy to see some of the old stock sold before the start of the new season.
At the end of the game, the stadium announcer hails the teams’ win and thanks all the fans for their support throughout the season. He announces the names of the 3 lucky fans that just won an all-expense paid trip to Missouri for the World Series!
As Matthew receives the winning message on his phone, he is surprised by his face on the stadium display along with the two other winning fans!
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