Kevin

Greetings from Kevin

Kevin is the Director of Sales at one of the prominent MLB stadiums. Kevin wants to offer the fans 21st century hospitality and drive further revenue using Smart Retail contextual services.

Free Tickets

Free Tickets!

Kevin creates a Campaign for the loyal fans who have attended many games despite the teams’ patchy performance with 3 match-day tickets to the World Series in Missouri!

Group Fans

Group fans

Kevin decides to Group the fans that frequent the stadium and also use the team app at least once every week throughout the season.

Proverbial fan

Matthew, the proverbial fan

Matthew, who deservedly falls into the frequent fans Group, is heading to the stadium to support his team in a must-win game against their fierce rivals.

Intelligent V Zone

Intelligent VZones

Kevin also wants to add a personal touch to every fan having the team app. He sets up a VZone at the entrance to contextually engage with the fans as they enter the stadium.

Social Media

Social Media Campaign

Just like thousands of loyal fans, Matthew receives a contextual welcome message thanking him for his support while encouraging him to tweet his score predictions with the teams hashtag. Matthew has no idea of what is in store for him.

Massive Engagement

Massive Engagement

Some of the tweets are displayed on the stadium billboard creating a social media trend. This way, fans contribute to the stadium experience and feel like an integral part of the team.

Smart Incentives

Smart Incentives

At the 7th inning stretch, Matthew heads to the concession stand to grab a few snacks. Kevin has setup VZones around the area that deliver messages to fans crossing the zone offering 20% off team merchandise.

Moving Stock

Moving old stock

Matthew has been collecting every away jersey since he started attending these games as a boy. He is delighted with the 20% discount and buys it. Kevin is happy to see some of the old stock sold before the start of the new season.

Win trip

Win a Trip!

At the end of the game, the stadium announcer hails the teams’ win and thanks all the fans for their support throughout the season. He announces the names of the 3 lucky fans that just won an all-expense paid trip to Missouri for the World Series!

Proverbial fan

Competition Winner!

As Matthew receives the winning message on his phone, he is surprised by his face on the stadium display along with the two other winning fans!

Kevin
Proverbial fan

With Smart Retail

It looks like the patchy form has come to a halt as the team marks a comprehensive victory over their arch rivals. Matthew is elated with his team winning but is still in shock with the trip he won to Missouri, while Kevin is planning future campaigns using Smart Retail.

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